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Langfruit has exotics in their assortment all year round

At Langfruit in Venlo they have exotics all year round, with 500 products in the assortment, in which the main focus of the marketing is in mid November to May, when there are European melons and grapes on the market, with a slightly higher turnover for the coming holidays. According to André Lamers of Langfruit the demand for exotics isn't much higher before the holidays, although more table fruit, such as baby bananas is sold, and the catering uses more exotics in meals.

For the coming period Langfruit has a mixed packet with e.g. Carambola, Physalis, etc. composed for the foodservice. There are also always surprises in the demand according to André, if there are recipes in woman's magazines for the holidays, or if a German TV cook recommends a dish with special ingredients, the demand can rise explosively. A few years ago there was a large demand for haricots verts and when they were prepared for it the next season, the demand never came.

Langfruit is a supplier to 200 to 300 daily clients for the food service which doesn't take large volumes but does want a wide range of exotics as a part of a total packet of fruit and veg. The exotics, which can be flown in quickly when needed, have to be available daily for our clients who supply hotels and restaurants in Europe. Turnover loss due to the recession is unnoticeable, but if the volumes for the retail increase and the imports start to come in by boat, like for asparagus and Physalis, then, according to André Lamers, the increasing rivalry will put pressure on the margins.

For more information:
Langfruit bv
ZON Fresh Park-F3840
Venrayseweg 198
5928 RH Venlo
Tel: +31 77-323 66 66

Publication date: 12/16/2010
Author: Katja Watson


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