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Turkey: Solo Trade at Fruit Logistica

Solo Trade was founded in 2009 in Antalya, Turkey, to serve the fresh fruit and vegetable sector. They could see the existing client potential through the findings of sister company MINA Travel. The fact that Turkey could not market the high quality fresh fruit and vegetables it produces to foreign markets at desired levels, caused the company to select such a mission. Solo Trade provide fruit and vegetable products from all around Turkey and gives high importance to the quality and traceability of the products to be exported. All the international norms of Global gap are non-negotiable rules for the company.

Solo Trade exports seasonal fruit and vegetables to the European Union, together with the company “Solo Trade s.r.o” which was established in Bratislava under the company’s constitution. Solo Trade has cold storages units in Bratislava. Which enable them to transport the products from Turkey to their target markets, which are Slovakia, Hungary, Czech Republic, Poland, Austria and Germany, without breaking the cold chain. Using the cold storage units inside the European Union, single pallet or full truck loads can be forwarded to the market.

Solo Trade's aim is to increase product varieties and target markets; to deliver the delicious fruit and vegetables of Turkey to European consumers while making no concessions on quality and respecting their partners and producers.

The management team has lots of experience in the tourism industry and the sister company still operates in the tourism sector, Solo Trade's business partners all over Europe were the motivation behind the start-up of this business and also knowing that they had really high quality products at competitive rates. After a year long survey and SWOT analysis of the industry, Solo Trade decided to start to the business by cooperating with trusted local farmers.

Now as business is picking up Solo Trade are concentrating on citrus fruit as a main product. In the Summer they would like to expand their product portfolio and will attend main exhibitions in order to market their products and create new business contracts.

Solo Trade hope to see you at Fruit Logistica, Berlin 3-5 Feb 2010.

SOLO TRADE                               
Phone: +90 242 323 72 76
Fax: +90 242 323 72 91

Publication date: 12/16/2009
Author: Nichola Watson


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