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Henk Kuipers of HeCo Fresh:
Holland: “Hopeful about Moroccan import season"

From 1st October the team at HeCo Fresh will occupy new premises in Nieuw-Amsterdam, Holland. "We have occupied an area of 2,700 m2 about 200 metres down the road" Henk Kuipers says. HeCo Fresh is at present busy marketing the last greenhouse vegetables and the change-over of import products.

At the moment HeCo Fresh import Chinese pomelos, Peruvian mangos, Costa Rican pineapples and Moroccan tomatoes. Henk finds it difficult to make a prediction regarding the Chinese pomelo season. "It is always a bit like predicting the future. The advantage and disadvantage of pomelos is, that they are easy to keep. If less is imported from China because of a price increase and you think you can also increase your price, there is always a fellow importer somewhere, who wants to replace his stock and therefore gets rid his available stock at a lower price. But that is part of our business. The cooling possibilities at our new premises are better and offer more possibilities. We can now cool 650 pallets."

Also the first lorries with Moroccan tomatoes have arrived at HeCo Fresh. "The quality is absolutely superb" Henk tells. "The import from Morocco received an boost when Jos Webber joined. I expect alot from the direct import from Morocco this season. Morocco is not a developing country, but a country which is in the process of being fully developed. Certifications etc. are at the same level as one is used to from Spain and the other countries. I expect, that the Moroccan tomatoes will more and more occupy a more important place than tomatoes from the Canary Islands and not only because of price, but also because of the product itself and the quality, continuity and appearance."

For more information:
Henk Kuipers
HeCo Fresh BV
40a, Veilingstraat
7833 HN Nieuw-Amsterdam
Tel: 0591-392201
Fax: 0591-392209

Publication date: 11/13/2009
Author: Gerard Lindhout


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