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Ibraf, Apex-Brasil and Brazilian companies take part in Asian fair for the first time and present their diversity
Brazilian fruits present at Asia Fruit Logistica

Aiming to be present at the growing Asian market and to present the Brazilian fresh and processed fruits, Brazilian Fruit Institute – IBRAF, in partnership with Brazilian Trade and Investment Promotion Agency – Apex-Brasil, will take part for the first time in the Asia Fruit Logistica. The event will occur on September 2nd to 4th in Hong Kong. 

The Brazilian participation will count with 28 companies represented by RBR Trading, Gibran Exportadores de Frutas Cítricas and also by Brazilian Wine Institute – Ibravin, with the following products: apple, limes, melon, watermelon, mango, pineapple, table grapes, and grape juice. The Brazilian trade show booth will have 54 m² and was designed to promote the country’s image as great provider of fresh and processed fruits with international quality.

In its third edition, Asia Fruit Logistica is the main fair for fresh fruits and vegetable marketing in Asia. In 2008, the edition has attracted approximately 3,500 visitors of 57 countries. To Valeska de Oliveira, Ibraf executive manager, Asia has great consumption potential, and the Brazilian companies need to take advantage on that.  “Asia still does not know the potential Brazilian market on fresh fruits and derivates, thus we will strengthen the relationship and check for business opportunities. This will be our first participation and our perspective is to know the market needs and demand,” she says.

To Raquel Rohden, Ibravin projects manager, Asia Fruit Logistica is a great opportunity to the grape juice. She remembers that Asia is the region that most grows in the world, supporting almost half of world’s population. “Furthermore, the economic growing rates are higher than any other continent, and Asian people, also considering the per capita income and urbanization, are changing their diet pattern, and including more fruits and juices in their diet,” she comments. “In this context, Asia Fruit Logistica is an open door to the Brazilian grape juice in the Asian market – creating opportunity to learn about local cultures, further to performing business contacts and do business,” she says.

To Éderson Nogueira, Gibran commercial manager, the expectation is optimistic. “We want to know better the Asian customers, and we also aim at increasing our business with this market in 40%,” he asserts. He also highlights the product’s favorable aspects – “we have the opportunity to produce fruits the whole year, which puts us ahead of competitor countries such as India, which have a lower production of limes from January to May.”

Roland Brandes, RBR Trading director, bets on the taste of their fruits to enthrall Asian people. Furthermore, to him, the expectation is based on the impulse that the fair will give. “It is our first time in this event, and I believe that we can stimulate a business growth in this region”, he asserts.

·        Brazil produces 43 million tons of tropical, subtropical and temperate climate fruits.
·        The country is the biggest producer of orange, papaya and lime worldwide as well as the producer of 60% orange juice exported in the world. 
·        In 2008, 888,000 tons of fresh fruits were exported corresponding to US$ 724 million.
·        The main exported fruits were grapes, melon, mango, apple, lime and watermelon.
·        The processed fruits yielded US$ 2.4 billion.

Carolina Peres
Instituto Brasileiro de Frutas - IBRAF
Tel: +55 (11) 3223-8766

Publication date: 8/31/2009


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