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With 25 Years of Achievement in Developing and Crossbreeding
Ben-Dor Fruits of Yesod Hama’ala launches a Gourmet Fruit Line

Ben-Dor Fruits of Yesod Hama’ala has launched the Gourmet Fruit line. Gourmet Fruit is the result of 25 years of continuous work on developing and crossbreeding varieties in order to obtain fruit that excels in meeting consumer taste as well as nutritional content. Gourmet Fruit is packed and branded in special packaging that provides product data.

Those who grumble that "fruit just doesn’t taste like it used to" and reminisce nostalgically about days gone by can stop complaining now – in the new line of fruit they will find the taste of the future, which even surpasses the “taste of the past.”
A central component in the Gourmet Fruit line is the Red Heart plum series. Most of developments of these plums have been officially patented for developers’ rights in Israel and abroad.

The series comprises three families:
Watermelon plums: Green skin, sometimes spotted with red, and darkish red flesh. Tests by Prof. Yossi Kanar of the Agricultural Research Center’s Volcani Institute reveal that the Watermelon plum has an especially high anti-oxidant content – up to four times as much as a pomegranate! The plum is tasty and very juicy. The taste, determined by sugar and acidity levels, is balanced and intoxicating.

A no compromise approach on taste: The Red Heart plum series offers the taste of plums we remember and an especially high anti-oxidant content!

Plumegranate plums: Dark on the outside with deep scarlet and purple flesh. As a relative of the Watermelon plum, the Plumegranate plum is also distinguished for its high level of anti-oxidants, which slow down the aging process.

Red-flesh plums: Red-black skin with a flesh that is a paler red than the other varieties. The plums in this series are exceptionally tasty and aromatic, including large varieties with skin spotted in dark red or other colors.

Ben-Dor Fruit exports most of its produce to the leading marketing chains in the UK through AGREXCO Company. As exporters, Ben-Dor Fruit complies with international standards for supervision of the growing process, precise and well-marked packaging, reduced use of chemicals and examination of pesticide residue.

For further information, visit the Ben Dor Fruit website:

Publication date: 6/3/2009


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