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Paramount Farms and POM Wonderful Select O4 Corporation’s Mobile Solutions to Automate Field Communications and Increase Productivity

O4 Corporation (O4), the world’s leading provider of next-generation mobile software solutions, today announced that Los Angeles-based Paramount Farms, the world's largest grower and processor of almonds and pistachios, and POM Wonderful, the country’s largest grower of pomegranates, has selected O4’s mobile technology solutions to maximize the productivity of its growing field sales force. O4’s software provides the vertically integrated supplier with a platform that allows its field representatives to effectively plan their retail visits, execute in-store audits, and analyze their performance. Running on Windows Mobile-based handheld computers, O4’s solutions give Paramount Farms and POM Wonderful a common platform to electronically automate field activities and provide management immediate access to product brand and competitive field information for the products that include the Sunkist brand name (licensed from Sunkist Growers), Paramount Farm’s own brand, Everybody's Nuts!®, Pistachios, fresh Wonderful variety pomegranates, POM Wonderful Pomegranate Juices, and POM Teas.

“Our combined sales force is deployed across the United States so we are looking forward to taking advantage of O4’s capabilities to reduce administrative time and provide real-time reporting for what is happening at the shelf,” said David Churchill, director, Retail Merchandising. “O4’s solution will allow us to deliver management the information needed to evaluate business opportunities. We are a quality-driven company and the ability to automate processes and share information across channels supports this mission for our employees and our customers.”

“Paramount Farms and POM Wonderful are companies deeply rooted in their commitment to total customer satisfaction by setting industry standards,” said Harris Fogel, president of O4 Corporation, North America. “We are extremely proud to support the retail operations of this innovative supplier with a mobile solution that allows for continued optimization of their field sales and marketing operations.”

About O4 Corporation

Established in 1998, O4 Corporation has international offices and partner networks in the United States, Australia, Asia Pacific, Europe, and South America to deliver its comprehensive mobile solutions. O4 has attracted numerous industry-leading clients including Procter & Gamble, Johnson & Johnson, Daisy Brand, Reckitt Benkiser, Foster’s, Bacardi Lion, Pernod Ricard Pacific, and Suntory. O4 Solutions deliver significant return on investment through efficiency gain and cost reductions. By addressing the needs of both management and mobile workers, they support sound planning and decision making, increased field force effectiveness, and excellence in retail execution. The end result is a positive impact on revenue and profits. For more information, visit

About Paramount Farms

Paramount Farms is the world’s largest vertically integrated supplier of pistachios and almonds with more the 70,000 acres of prime pistachio and almond orchards located in California’s San Joaquin Valley. Paramount Farms’ 30,000 acres of pistachio orchards are the largest in the Western Hemisphere; and in a state famous of its almonds, Paramount Farms is California’s largest almond grower, with more than 40,000 acres of permanent almond orchards. Paramount Farm’s nuts can be found in the produce department of grocery stores nationwide sold to consumers under the Sunkist®, Everybody’s Nuts®, and Wonderful™ brand names as well as under private label and in bulk.

About POM Wonderful

POM Wonderful is the largest producer of California Wonderful pomegranates and the company exclusively grows and sells this variety. The company also juices its fresh pomegranates to make its delicious, all-natural, POM Wonderful Pomegranate Juice and POMx, a highly-concentrated, incredibly powerful blend of all-natural polyphenol antioxidants harnessed from the pomegranate by a patent-pending process. POMx is available exclusively in POM Tea, Light POM Tea, POMx Pills® and POMx Liquid.® POM Wonderful Pomegranate Juice and POM Tea are available year-round at retail and are found in the refrigerated section of supermarkets and grocery stores nationwide. POMx Pills and POMx liquid are available at To learn more, visit

Publication date: 9/25/2008


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