Egyptian pomegranate season starting: “We’ve increased production by 25% this year”

Mr. Ahmed Sarhan, CEO of Fruttella, says the company has increased its produce: “We’ve upped the production of ‘Wonderful’ pomegranates by 25% this year. Fruttella produced about 800 tonnes in 2017 and we aim to harvest around 1000 tonnes in 2018. We have increased the cultivation area by a little bit, leading to this increase of production.”

The pomegranates will be exported to Canada and Russia mostly, but will also be sold locally in Egypt. “Our biggest competitors are Turkey and Greece, that have a very good export market of this fruit, but we’re confident we’ll have a great season and will be able to sell all of our produce, even with the increase of 200 tonnes.”

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