The nutraceutical qualities of avocado are important to conquer markets. This product has become a consumer favorite thanks to the global trend to consume healthy and nutritious foods.
"Scientific studies conducted by the Hass Avocado Board (HAB) of the United States have shown that avocados have nutraceutical benefits for people. In ProHass, we believe that these qualities are essential to increase global demand and consumption of avocados, so we always highlight these qualities in our promotional work," said Victor Escobedo Solorzano, the technical director of the Producers Association of Hass Avocado from Peru, ProHass.
In the United States, the activities to promote the consumption of Peruvian avocado are carried out by the Peruvian Avocado Commission (PAC), which is made up of avocado exporters and importers.
He said that the Government of the United States retained US $ 0.05 per kilo of avocado imported and that it gave 85% of the total collected to the PAC so that it allocates it in the promotion of this product through the Avocados From Peru brand.
Meanwhile, the World Avocado Organization (WAO), whose objective is to promote Hass avocados in general (without distinction of origin) works in Europe. This organization is made up of Peru and South Africa, who together have invested US $ 2.5 million to promote the product in the old continent.
Peru still doesn't conduct promotional activities in the Asian market, but it is possible that in the future ProHass will invest in countries such as China and Japan.
In addition, he said, Peru could conduct joint promotions within the framework of the Pacific Alliance (which comprises Peru, Mexico, Chile, and Colombia). In this regard, he said, Mexico carries out a lot of promotion in Asia because the avocado is one of their largest sectors and moves a lot of money.
The technical director of ProHass highlighted that avocado consumption in the United States stood at 3.4 kilos per person per year, while in Europe it was at 1.3 kilos, in Mexico at 7 kilos, and in China it stood at 40 grams per person per year. "Consumption in China is very low and we believe that this market has a high potential that we can conquer."
Internal market
Víctor Escobedo stressed that, after 5 years, ProHass was conducting promotion activities in the domestic market this year with the aim of increasing consumption. The promotion activities include installing panels in different supermarkets, such as Tottus and Wong.
He also said that producers were focusing on exporting the product rather than promoting the domestic market because of the high prices achieved in the international markets in the past 3 years. However, he said, it's important to develop the domestic market in the future.
"The great challenge for the domestic market is getting Peruvians used to consuming Hass avocados, as they currently consume the Fuerte variety. The goal is to consume more avocado in general because it is clear that in the domestic market we can't compete against the Fuerte variety. ProHass also looks at the national market," he stated.
Source: agraria.pe