Spain: Reduction of fruit and veg sales in traditional stores

Traditional stores were still the number one choice for Spanish households to buy fresh fruit and vegetables in 2017, accounting for 33.4% of the total in the case of fruit and 30.7% in the case of vegetables. However, their share has registered a decline compared to the previous year, while sales in supermarkets/self-service stores have grown slightly, and e-commerce barely reaches 0.5% of the total in terms of volume. These data have been revealed in the "Report on Food Consumption in Spain in 2017", presented on Tuesday by the Minister of Agriculture, Fisheries and Food.

Despite still being the favourite channel for the purchase of fruit during 2017, with 33.4% of the total volume, traditional stores have seen their share reduced by 8.7% compared to 2016. The supermarket/self-service category has grown slightly, by 0.4%, and discount stores have lost a similar share and stood at 11.6%. As for e-commerce, it represents only 0.4% of the total, but it has grown by 3.9%.

With regard to the prices paid by consumers in 2017, the report explains that except for Internet stores, all other channels obtained higher average prices compared to the previous year. Supermarkets and traditional stores reached prices above the average. 

The overall average price of fruit in 2017 was 1.46 Euro/kilo, with a positive variation of 2.6%. The average price in traditional stores in 2017 was 1.50 Euro/kilo; that of supermarkets, 1.49 Euro/kilo; that of e-commerce, 1.46 Euro/kilo; that of hypermarkets, 1.44 Euro/kilo, and that of discount stores 1.20 Euro/kilo.

As for vegetables, traditional stores account for 30.7% of the purchases, 7.2% less than in 2016, followed by supermarkets/self-service stores, with 30.6% of the total volume sold; 3.2% more than in 2016. Discount stores accounted for 11.3% of the purchases (+0.1%); hypermarkets, for 7.4% (-3.1%), and e-commerce represents 0.5%, with a growth of 21.8%.

The average price of the vegetable category closed 2017 at 1.48 Euro/kilo, with a positive variation of 3.6%. Hypermarkets, supermarkets and Internet stores all achieved prices above the average, with 1.61 Euro/kilo in the case of hypermarkets, 1.60 Euro/kilo in the case of supermarkets and self-service stores and 1.53 Euro/kilo in the case of on-line sales. Discount stores are not just the most affordable channel, with 1.35 Euro/kilo, but also the ones that are growing fastest, with 5.1% more than in 2016.

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