It is an unpredictable season in any case: in mid-March, due to the prevailing weather conditions, the first batches of sweet cherries were expected much later than usual. But in the end, the season started about 10 days earlier than last year. Despite the high yields and satisfactory quality, the big fruit marketers can hardly ever break into food retailing anymore. Prices of the regional cherries are not the problem. 'The cherries are quite cheap, but still we can not get any headway. I do not understand the current situation any more,” says Lorenz Boll, Managing Director of the OGS Südbaden sales cooperative.
A long-term solution, for example, would be a redefinition of the varieties. Because today's Zeitgeist requires very different sweet cherries than before, says Mr Boll. “We bring the varieties Kordia, Regina and Schneiders on the market. But we need hard, dark cherries.”
Unfortunately, there is currently no alternative: because local sweet cherries are sold through direct marketing or on the street, but only in limited quantities. If this trend continues, the (main) season of the cherries will last about three weeks and will be completed a little earlier than last year. Thereafter, the Baden producers and marketers continue with regional plums, whose first lots have already been marketed.
Headquartered in Vogtsburg, the Südbaden GmbH (OGS) fruit and vegetable sales company has been marketing the products of the producer market Südbaden eG (EGRO) for more than 20 years. 90 percent of their goods comes from about 140 highly professional producers within the South Baden region, who daily supply the marketing cooperatives with their fresh products. Apart from asparagus, top fruit and stone fruit, the sales cooperative also markets strawberries.
For more information:
OGS Südbaden GmbH