Sesame Street is a brand moms trust and kids love. Classic Harvest have featured the frenzied-but-cuddly Cookie Monster character as part of their eat brighter!™ mandarins. The company said it will help kids to make healthy eating habits that can follow them all year long. Now shipping, the brand offers retailers a mandarin available 12 months of the year.
“The eat brighter! initiative presents a unique opportunity to engage in character marketing,” said Jennifer Westerhoff, Classic Harvest executive vice president. “We’re excited Cookie Monster mandarins will join our eat brighter! offerings, and we’re also pleased to give retailers dependable, year-round access to such a high-quality mandarin that kids will love and will send mom back to the store for more.”
Mandarins are a great snack size, aimed at busy families to grab and take anywhere. Classic Harvest shipped California-grown Cookie Monster mandarins through June; mandarins grown in Peru and Chile are now shipping for the summer months; fall will give way to mandarins from Morocco and Spain. All mandarins are available to ship from either coast out of California or New Jersey.
The eat brighter! initiative is a collaboration among Produce Marketing Association, Sesame Workshop and the Partnership for a Healthier America that leverages the influence of the Sesame Street brand to drive fresh produce consumption for kids ages 2-5 and their families. The eat brighter! branding in produce departments is designed to provide a positive, healthy example for kids to model in a way that’s fun and exciting.
“Sesame Street appeals not only to children, but also to their parents and caregivers,” said Linda Cunningham, Classic Harvest president. “Our eat brighter! mandarins help retailers demonstrate their love for their community and shoppers by attracting moms to the produce department and helping them make the healthy choice for their families the easy choice.”
For more information:
Kelly Schroth
Classic Harvest
Tel: +1 (415) 307-6037