Launched on 01 May 2018, consumers were invited to participate by making the active decision to purchase from the campaign partners, as well as shopping in a Food Lover’s Market on World Hunger Day on 28 May 2018. Shoppers could show their support by purchasing a 1.5-kg bag of Tru-Cape Apples or Tru-Cape Pears, any 1.5-L Simpl Juice, a 3-kg bag of Rugani carrots or a 750-ml Rugani Veggie Juice. Any of these products, purchased between 1 May and 28 May 2018, contributed the required R0,79 FoodForward SA needs to provide one hungry South African with a meal.
Andrew Millson - Head of Sustainability for the Food Lover’s Market Group:
“Our partners in this campaign - Tru-Cape Fruit Marketing, Rugani Carrots and Simpl Fruit Juices - have been incredible in their support of this initiative. Of course, it’s not just about raising funds towards meals, but also an opportunity to shine a massive spotlight on the millions of South Africans that are vulnerable to hunger – meaning that they do not always know where they will find their next meal.”
Tru-Cape Fruit Marketing’s Marketing Director, Conrad Fick, says to make tomorrow better we have to start today: “Tru-Cape growers have battled drought and hail damage recently, but the imperative to help others is something we are all pleased to support.”
Millson: “We want to thank our customers and our campaign partners for the invaluable support during Food Lover’s Market Hunger Month. It is massively encourag-ing to see how individuals and our partner companies have stepped up and their contri-bution has been incredible.”
FoodForward SA Managing Director, Andy Du Plessis, would like to thank Food Lover’s Market and all partners that have come on board in trying to alleviate hunger to vulnera-ble South Africans. “It is heart-warming to see so many people come together and support the work FoodForward SA does. We are grateful to have more than doubled the meals received last year.”
Left to right: Vito Rugani from Rugani Carrots, Conrad Fick from Tru-Cape Fruit Marketing, Andy Du Plessis from FoodForwardSA, Andrew Millson from
Food Lover’s Market and Andrew Trow from Simpl Juice.
The Food Lover’s Market Hunger Month campaign was supported by national marketing that included in-store displays, awareness on Food Lover’s Market weekly leaflets, digital media and a public relations campaign that enjoyed positive support from media outlets and social media influencers.
Instagram:@foodloversmarket
Twitter: @FLM_SA
Website: www.foodloversmarket.co.za
FoodForward SA
Facebook: FoodForward SA
LinkedIn: FoodForward SA
Website: www.foodforwardsa.org
Tru-Cape:
Facebook: @TruCape
Instagram: @TruCapeFruit
Twitter: @TruCapeFruit
Website: www.Tru-Cape.com
Rugani:
Facebook - @RuganiCarrots
Instagram - @Ruganicarrots
Twitter - @RuganiCarrots
Website - www.ruganijuice.co.za