Ocean Mist Farms is aiming to elevate the artichoke category by investing in marketing efforts tied to driving in-store traffic. To encourage consumption, Ocean Mist Farms has produced downloadable resources for recipe inspiration, partnered with a mobile technology company to administer geo-targeted coupons, teamed up with an influential registered dietitian to educate consumers, and empowered food bloggers to help spread awareness of how easy it can be to include fresh artichokes into every diet.
As part of its 360-degree marketing strategy, the brand has partnered with iBotta, a mobile technology company, to incentivize shoppers to purchase Ocean Mist products through the mobile app. Since launching the national campaign, the brand has received a total of 20,029 completed brand engagements and activated in-store purchases of Ocean Mist products.
“We understand how intimidating cooking with fresh artichokes can be for consumers who have never explored that method before, so we are maximizing our marketing efforts and relationships with influencers to gather educational and inspirational content that helps break down those barriers,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “As a result of empowering people with the tools they need, we expect significant movement of product at the store level.”
Carissa Bealert (left)
In an effort to leverage peak artichoke season, Ocean Mist Farms also partnered with Carissa Bealert, registered dietitian and nutritionist, for a nationally-syndicated television segment that reached more than 150 of the largest markets across the United States. Bealert demonstrated easy, approachable methods of cooking fresh artichokes, educated viewers on the vegetables’ nutrition value, and encouraged over 97 million households to enter the brand’s Instant Artichoke Giveaway.
Additionally, Ocean Mist Farms’ brand ambassador program consists of four food bloggers – Chrissa Benson from Physical Kitchness, Dani Meyer from The Adventure Bite, Kaleigh McMordie from Lively Table, and Kelsey Preciado from Little Bits Of. Each ambassador creates unique content on behalf of the brand to inspire demand for fresh artichokes, drive traffic to the promotion, and to ultimately increase consumption. The brand received more than 400 million impressions from influencers since the promotion launched.
For more information:
Diana McClean
Ocean Mist Farms
Tel: (831) 770-6435