Hansen Orchards admit that while apple exports out of Tasmania are only a fraction of what they used to be, it has some relatively consistent programs into Hong Kong and China.
Following the success of the Tasmanian Tiger Fuji last year, two more items are set to hit the market this year that are also themed around Australian icons.
"This year we have done a Tasmanian Devil Gala, and the other is the Kanga Ruby Gold," Howard Hansen said. "The Asian market in particular Hong Kong really like these brands that include what we would refer to as cartoon character. The cartoon character of Tiger Fuji has been so successful, we thought we'd get the traction into other varieties."
As well as the novelty prepack pouch bag packaging, Mr Hansen says the fruit itself is quite a hit with consumers.
"Primarily it is the fact Tasmanian fruit has been grown in a cooler climate, it's just that little bit firmer and crisper, which is what really sets us apart," he said.
Hansen Orchards have recently finished harvesting, with its supply of apples in controlled atmosphere cool store, and Mr Hansen says it has been an excellent season so far in terms of production.
"It was a good growing season so the crops are clean, and nearly all varieties are good size," he said. "Volumes are up significantly on Galas. They are up a long way. Trademark varieties of Jazz and Envy are where we are seeing the most significant growth."
Early in the season, Hansen Ochards focus primarily on the local Tasmanian market and putting the trademark varieties into the mainland, so demand is expected to increase as the year progresses.
"We tend not to do too much of the commodity varieties into the mainland, until later into the season," Mr Hansen said. "So I think I'd say it is showing some positive signs for later in the year."
For more information:Howard Hansen
Hansen Orchards
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