In order to combat food waste, Rema 1000 wants to ensure that wonky cucumbers and peppers find their way to the consumer rather than being dumped. According to a report by the Scandinavian council of ministers, Danish farmers and growers dump over 33,000 tonnes of vegetables each year. An initiative has now been developed to end this.
Rema 1000 has developed a national initiative together with horticulturists Alfred Østervang Sjælland and the organisation Stop Food Waste, in which the customer will be able to buy wonky tomatoes, crooked cucumbers and ugly peppers in a limited number of supermarkets from week 20. The different vegetables are for sale for lower prices. The collective horticulturists and Rema 1000 are also paying 3 cents each per sold item to Stop Food Waste. "The collaboration works throughout the value chain. Producers, supermarkets and consumers take a collective responsibility to combat food waste and this is what gives the best results," says Anders R. Jensen of the Danish Rema 1000.
Source: fodevarewatch.dk