"In 2018, the cultivation area and production volume of Chinese dragon fruit increased compared to 2017. Seeing the market as a whole, the average selling price will slightly drop. However, we are still pleased to see that Chinese dragon fruits have started to hit the Vietnamese varieties. Chinese market shares have significantly increased." said Mr. Gao Xiaodong, executive and vice president of Hainan North Latitude 18 ltd.
Dragon fruits of North Latitude 18
Dragon fruits of North Latitude 18
"At the present stage, the awareness of the Chinese market about the function of dragon fruits is largely insufficient. Although in the past few years, consumers' knowledge of this kind of fruit gradually deepened. According to the market trends, dragon fruits of good variety, safety and quality are getting more and more popular in the market. The price of this variety of dragon fruits steadily rises compared to 2017. Now, this variety of dragon fruits demand has exceeded the supply."
Dragon Fruits have become the special agricultural products of Hainan.
Dragon fruits of North Latitude 18 Ltd.
"Currently, from the end of 2017, North Latitude 18 Ltd. has cultivated more than 6000 mu of N18-1 red dragon fruits. The cultivation area has accumulated to nearly 20,000 mu. To promote the research of new varieties, the company has set up a technological group, mainly relying on the cooperation with Taiwan institutions and relevant experts now. In the last two years, besides the renewal of irrigation facilities and the establishment of a bio-organic fertilizer workshop (on the basis of the previous organic one), the company is about to finish the first construction project of the processed agricultural base, which covers 189 mu. In 2018, the company will go into the raw stock, juice and beverage industry."
live shoots in Hainan North Latitude 18 ltd.
"Regarding the structure of the sales market, our dragon fruits are mainly sold to the first-tier and second-tier cities in China. In 2016, Hainan North Latitude 18 Ltd.mainly runs on wholesale price. In 2017, we combined with wholesale markets, shops, supermarkets and neighborhood fruit shops to generate more sales and operations. In 2018, the company will cooperate more deeply with Jingdong.com, which assures that our dragon fruits will be delivered with high-quality and efficient service.
The director of No.3 bio-organic fertilizer workshop of Hainan North Latitude 18 Ltd is giving explanation and training
The provincial governor of Hainan Province, Mr. Shen Xiaoming (in the middle) is inspecting the No.1 base of Hainan North Latitude 18 ltd. The left is Mr. Gao Xiaodong, executive and vice president of Hainan North Latitude 18 Ltd.
"The shelf life of dragon fruits is relatively short. In a certain period, the demand of dragon fruits from a certain area will reach the upper limit. However, the seasonal information of various cultivation areas is not transparent. And problems in predicting production volumes still exist. These factors will bring some changes to the price of dragon fruits. To deal with such phenomena, Hainan North Latitude 18 Ltd is preparing to set up a "China Dragon Fruit's Cultivation Areas Association", which brings the growers of dragon fruits from various cultivation areas in China together. The purpose of such an establishment is to set up industry standards, share technology skills, adjust cultivation seasons according to the weather distinctions of various areas. Furthermore, to try hard together to work out the best result for the Chinese dragon fruit industry and bring the special qualities of dragon fruits to more people.
Gao Xiaodong
Hainan North Latitude 18 ltd
Tel:+86 186 2137 9988