In recent years, the acreage devoted to early stone fruit in Spain has been reduced in Andalusia and has been growing in Murcia and Valencia, which is where this nursery has most of its customers. "We are specialist in the multiplication of all sorts of extra-early stone fruit varieties, which we sell in warm areas in Spain and in other countries of the Mediterranean basin. 30% of our plants are intended for export."
Although the sector is going through tough times, Rosa Hernandorena says that "we cannot stay still; we must keep innovating. For this reason, we promote visits by appointment to our catalogue fields, where we showcase different varieties, depending on the needs of each producer. Nowadays, it is difficult to sell through a brochure with photos. Producers need to see trees on site and compare varieties, taste their fruit, etc. This makes the setting up of new plantations a more reliable and safe process. We organise visits from mid-April to mid-June, with a wide range of early and mid-season varieties."
For an appointment, send an e-mail to: comercial@hernandorena.com or call +34 671342477 (José Sánchez, varieties technician).