After a record-breaking Christmas, January saw customers rein in their spending; shoppers spent £1.6 billion less at the grocers compared with the month before.
New Year’s resolutions also seem to have had an impact on the grocery market. As consumers look to more healthy alternatives following the holiday, trends like Veganuary have taken off; now 29% of evening meals contain no meat or fish at all.
According to an article by uk.kantar.com, this sustained interest in vegan and vegetarian diets is reflected in the chilled aisles. Over January, 10% of shoppers bought a meat-free ready meal, causing sales to rocket by 15% compared to this time last year. Sales of spinach, cherries and aubergine also grew strongly compared to the past 12 months – up 43%, 25% and 23% respectively.