Market research shows Europeans like milder taste,

"Chinese wasabi exports to grow"

"Not only does wasabi taste good, it also contains various kinds of nutrition. Few areas are suitable for growing wasabi because its growing conditions are peculiar. Wasabi products are quite rare in the entire country. The price of wasabi on the international market is also high because wasabi is a peculiar, healthy, edible plant, and the market demand is therefore great. Since people develop a greater understanding of the nutritional and medicinal value of wasabi, more and more of them will take a liking to wasabi. At this stage, the export volume of wasabi continues to rise at a steady pace. The price of wasabi is steady too, and there have been no obvious fluctuations." This is according to Mr. Zheng Yi, Manager of the International Market Department of Shandong Province Artisan Foods.

Wasabi paste product

Wasabi plantation

"Our wasabi paste is a mixture of of wasabi and horseradish. The Asian taste in wasabi paste flavor is relatively hot, and contains a relatively high amount of horseradish. Based on market research carried out in 2016, we discovered that European consumers lean towards a wasabi paste with a milder taste. We subsequently adjusted the product content. We raised the proportion of wasabi in the mixture that makes up wasabi paste. This improved the taste of the product, which also met more closely with the European requirements for Japanese style cuisine."

Processed wasabi product

"We possess 14.7 hectares of wasabi plantation at an elevation of around 1500 meters above sea level in the mountainous terrain of Yunnan. Our products, under the label of Artisan Foods, are mainly sold in the domestic market and in Japan. In the last two years, we have started to export to countries in the European Union, as well as The United States. In the last year, Artisan Foods made great strides in the export side of the business. The volume of 43 gr wasabi paste packets exported to Europe has increased with 20%. At the same time, we have established cooperation with famous supermarkets in Europe. The main reason for the increase in export volume is that we focused just in time on the flavor of wasabi paste for the European and American markets."

Wasabi root

"Our plantation is currently sufficient to satisfy the demand of pre-ordered products. However, with the increasing volume of orders we may have to expand our plantation. In the future, this company will further increase its strength in market investigation and research, to gain timely insight in the changing demands of consumers. We will strive to make these wasabi paste products taste better and better."

Visit at Berlin Fruit Logistica: Hall 6.2 D-06j

Zheng Yi (Peter Zheng)
Shandong Artisan Foods Co., Ltd.
Office phone: +86 536 8665 713
Mobile phone: +86 187 6367 0320
Company e-mail:

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