"We have a large area in Hebei for the cultivation of fresh pears. This includes production under our own management as well as cooperation with pear farmers. All the pears we currently produce are registered under our company's brand Great Fruit, as well as under client brands. Our main export destinations are Europe, the States, and Australia. We also export a small amount to South East Asia." This is according to a spokesperson for Hebei Jinzhou Great Wall Economy Trade Co., Ltd, Ms. Janet.
Fresh pear processing workshop
Technical personnel examine the pears
"Taking advantage of an excellent production area, the pear industry in Hebei has already matured, but the market procedures are still not standardized. For example, individual businesses do not hesitate to offer quoted prices below normal cost. This throws market procedures into chaos, and for many businesses who export there is no way to make a calculation for quoted prices based on regular costs."
A ripening Ya pear
A ripening Huangguan pear
Loading a shipping container with fresh pears
"Under these circumstances, it is no wonder businesses look hopefully at the foundation of the Youguo Alliance. The reason we decided to enter the Youguo Alliance is threefold: first, if all businesses work together, we have more power and our voice becomes more convincing. The Choice Fruit Alliance can bring common problems in the industry to the attention of relevant departments and look for solutions. Secondly, if we all submit to the efficient regulations of the Youguo Alliance, then we can avoid malicious competition from within the industry. Thirdly, the foundation of the Alliance is also favorable for the control over the total amount of goods supplied to specific target markets. In this way we can avoid supply exceeding demand, which throws market developments into chaos. In addition, if we all submit to the uniform regulations of the Alliance, then we can all balance our supply and guarantee that customers obtain high quality products. As a result of this, all the member companies can maintain stable costs, and the entire industry can develop in a positive manner."
Gavin Fan (Fan Guang'en)
Great Wall Fruits
Hebei Jinzhou Great Wall Economy Trade Co., Ltd.
Telephone: +86 311 6750 3608 Mobile: +86 135 8213 3039
WeChat: 13582133039 / Skype: greatwall_fan
E-mail address: gavin.fan@greatwallfruit.com