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Mexico's APEAM aims at Canada, Japan, and Europe
The Association of Producers, Packers and Exporters of Avocado of Mexico (APEAM) wants to conquer the markets of Canada, Japan and countries of Europe, while defending their position in the US market, as there is no supplier nation that can replace Mexico.
In a statement, the APEAM stressed that any tariff or decrease in volume that is imposed on Mexican avocados would directly impact the pockets of consumers in the United States.
During the 2016-2017 season, the association exported 894,824 tons of avocado to different countries in North America, Europe, Central America and Asia, which generated an economic income of around 2.5 billion dollars.
The United States is the main destination of avocados produced in Mexico, with 762,038 tons. The remaining 132,786 tons were exported to Europe, Central America, and Asia.
The economic flow that these shipments leave in Mexico is about 2,500 million dollars, he said.
The APEAM generates 80% of the avocado consumed in the United States, that is, eight out of 10 avocados eaten in the neighboring country come from MichoacŠn, and 50% of the total world exports.
The association said that there had been a 20% decrease in production compared to last year because of the crop's natural cycle, however, Michoacan continued to account for 80% of national production.
The demand for Mexican avocados continues to increase in the international context as a result of promotional campaigns and lower production from other countries, they stated.
In Japan demand grew by 24% in 2016; in Canada by 17%, and in the United States it grows 12 to 15% per year.
Publication date: 12/5/2017
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