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China: The Benzhen Fruit Group introduce their new brand
At the tenth Asian Fruit and Vegetable Expo, the Benzhen Fruit Group introduced their new brand in a grand ceremony. Chairman of the group, Yan Junfang, stated that in the next five years his group will establish an area of 6,667 hectares for the production of high standard kiwi fruit in Zhouzhi, Shaanxi. The group will forge an international brand based on organic principles and guiding farmers with standardized management. The assistant magistrate of Zhouzhi county, Wang Lin, attended the introduction ceremony. He succinctly introduced the scale of development and the growing environment for the kiwi fruit industry in Zhouzhi. The ceremony that introduced their brand marked the official start of the Benzhen Fruit Group's development strategy for the entire industry.
On the day of the ceremony, the Benzhen Fruit Group officially started their cooperation with Tianxi Xingnong. At the same time they introduced their brand to Aize Industry in Shanghai, Yuntian Foods in Beijing, Yuanxing Fruits in Shenzhen, and Huisheng Fruits in Hangzhou, and licensed these four dealers to each sell Benzhen kiwi fruit in their respective regions.
According to our understanding, the Benzhen Fruit Group was founded this year in April. They established a 67 hectares high quality demonstration orchard in Zhouzhi, Shaanxi. After a brief development that lasted only half a year, they have already attracted widespread attention from people in the industry and from all walks of life. Benzhen's high quality kiwi fruit received widespread praise when it entered the market. At present, apart from the Benzhen's own web shop, the product is also sold on Taobao and JD.com. Offline, the product has already entered fruit markets in Xi'an, Shenzhen, and Shanghai.
Source: China Vocational School of Agriculture News Website
Publication date: 11/28/2017
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