Village Farms tomato selected as finalist for innovation award

Village Farms’ Lorabella Blossom tomato has been selected as a finalist for the Inaugural Produce Business Innovation Award. This new award is based in part on an item’s ability to elevate the marketplace. 

The sunny orange tomato and its name have a special significance for Village Farms’ founder and CEO, Michael DeGiglio, “The name of this variety is very close to my heart and I hope you’ll find this tomato just as special as I do.”

Discovered tucked away along the sundrenched beaches amidst the sparkling seas of Italy’s Amalfi Coast Lorabella Blossom has an untraditional tomato flavor. Part of Village Farms’ San Marzano family of products, it is a snacking tomato they explain is suitable for grilling, roasting and sautéing. 

Selected as one of 10 finalists by the judges at Produce Business, the winner of the first ever Produce Business Innovation Award will be determined by a public voting contest which is happening now. 

The winner of the popular vote will be announced at the New York Produce Show being held December 11-14 where Village Farms will be attending (booth #244). Voting is open until 5 p.m. PST on November 27. 

To cast your vote for Lorabella Blossom go to or visit the Village Farms website for a link to the voting site at

For more information:
Helen L. Aquino
Village Farms International
Tel: +1 407 936 1190 x312
Mob: +1 732 320 7912

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