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Great guest panellists
Chile: Expo Prunes will place a strong emphasis on quality
In 2017 Chile is expected to export US $220 million in dried plums, i.e. 39% more than the US $158 million achieved in the previous year.
This year, the Expo will focus on the 360º quality challenge, its challenges and implications, as seen by each of the parties involved in the value chain: producers, processors, and importers. The evening will also focus on commercial aspects and the attendees will learn about the sales experience in the destination markets and the lessons this season has left.
The event will include important international exhibitors, such as Pedro Torrijos, the director for Latin America of Importaco, who stated that quality was the only way to leadership, and Bill Krueger, a plum production specialist at UC Davis, who will speak about California's successful experience. There will also be a round table where the sector will conduct a 360º quality analysis from a commercial, production, process, and market perspective.
Chile Prunes invites producers, advisers, managers, exporters, and the entire value chain of this industry to participate in this meeting to listen to and to discuss with the main decision makers of the global and Chilean dehydrated plum industry.
Pedro Torrijos is the Director of Purchases for Latin America of IMPORTACO. He is responsible for finding the best suppliers, according to the trends and preferences of the market.
IMPORTACO is a company that was created in 1940 and that is currently a leading multinational in the segment of nuts and dehydrated fruits. It is the largest distributor in Spain and one of the largest in Europe, with a turnover of 450 million euro, 1,170 workers, operations in 6 countries, and 33 production centers.
Bill Krueger is an agricultural consultant for Glenn County (California, USA). His experience covers all stages of the production of plums for dehydration, he has conducted long-term research in orchards, has extensive experience in fruit handling, and has conducted research for integrated pest management.
He is also the author and co-author of more than 50 articles and publications. His extensive knowledge, theoretical and on-site experience make him a valuable asset for the Northern California area and the University of California.
The program of the congress is available here.
For more information or to register, click here.
Publication date: 11/6/2017
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