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Spain: China receives over 200% more fruit from Murcia than two years ago

Fruit and vegetable exports from Murcia to China were worth 690,000 Euro during the first six months of the year, compared to 210,000 Euro in the same period of 2015. This 228.57 percent increase is largely due to the entry into force, in 2016, of the agreement allowing the export of stone fruit to that market.

According to a press release from Murcia's regional government, this progressive liberalization of the Chinese market, which is currently studying the implementation of new phytosanitary protocols for other products, such as melons or table grapes, entails important business opportunities for the sector. This has resulted in the regional presence at Asia Fruit Logistica, held in Hong Kong, to double compared to last year.

Specifically, the number of companies and horticultural associations present has gone from eleven last year to more than twenty in this edition.

This institutional and commercial delegation is headed by Juan Hernández, Councillor for Employment, University and Enterprise, and Francisco Jodar, Councillor for Water, Agriculture, Livestock and Fisheries, who attended the opening day of the fair, which with almost 500 exhibitors from 38 countries and more than 8,000 visitors from 64 countries is considered to be the most important in the Asia Pacific region.

During the inauguration, the Councillor of Employment stressed the importance of this type of events for regional companies willing to take advantage of the liberalization process of the Chinese market.

"The Region last summer became the first one to export stone fruits to China, and our priority now is to maintain this leading position when agreements are reached to introduce new products, such as melons or table grapes," affirmed Juan Hernández.

Last year's edition of the fair, which was the first one attended by representatives of the Region, made it possible to establish contacts with supermarket chains, wholesalers or shopping centres. Important contacts were also made to be able to sell the Region's products through the Internet.

In this regard, the Councillor of Water stressed that the institutional and commercial mission "is being especially important for our producers and exporters, as they are establishing new business contacts to expand their customer base and deliver more Murcian products to the world. These products are characterised by their great quality and phytosanitary guarantees, which has allowed us to become a leading name in a market as demanding as the Chinese."

Asia Fruit Logistica is also an important gateway to other emerging markets in the Asia Pacific region, which would help diversify the export destinations for the regional horticultural sector, which is currently focused in European markets.

Last year, fruit and vegetable sales in Asia were worth 30.53 million Euro; an increase of five percent over the previous year.

The regional delegation, consisting also of the director of the Institute for Development, Joaquín Gómez, and representatives of the three Chambers of Commerce of the Region, also held meetings with the Minister of Commerce, Industry and Tourism of Hong Kong, Philip Yung, and with the Councillor of Agriculture, Food and Environment of the Spanish Embassy in Beijing, Samuel Juárez.

These meetings, during which proposals were made for the opening of new commercial and technological collaboration channels, also served to showcase the level of expertise of the regional business fabric, as well as the adaptability of the companies and the Region’s high agricultural, industrial and technological potential.

Source: EFE

Publication date: 9/12/2017


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