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Spain: Murcia seeks to reduce shipping time for fruit exports to China

An institutional and business delegation is currently in the world's most populous country to participate in the fair Asia Fruit Logistica. The mission is none other than taking over the Chinese market. Various meetings have already been held with authorities and business representatives of the Shenzen province's agro-food sector to seek new business opportunities, taking advantage of the trade agreements being negotiated and the growth potential of the Asian country.

In the first of these meetings, held with representatives of the Shenzen Fruit Association and local authorities, the delegation presented the research and technological potential of Murcia's agro-food sector, proposing the need to establish protocols to reduce the shipping times for fresh products (such as citrus fruits or stone fruits) and trying to convince Chinese entrepreneurs and authorities to visit the region, so that they can see the regional production model in person.

The Council of Employment, Universities and Enterprise, Juan Hernández, stressed that this trade mission is "an opportunity to raise awareness of the quality of regional products." Hernández heads the delegation along with Francisco Jódar, Councillor of Water, Agriculture, Livestock and Fisheries of the Region, some twenty agro-food companies and representatives of the three Chambers of Commerce of the Region, who attended a meeting with members of the Chinese Council for the Promotion of International Trade, the entity responsible for the establishment of trade agreements.

During this meeting, progress has also been made in the possible organization of new trade missions and in the development of technology transfer projects in sectors of interest, such as agro-food or agricultural technology. Francisco Jódar recalled that "last summer, the region became the first Spanish region to export stone fruit to the newly opened Chinese market, and now new phytosanitary protocols are being negotiated to start exporting other products, such as table grapes." At present, the Chinese market is the main destination for exports from the Region of Murcia to Asia, with sales exceeding 207 million Euro in 2016, almost half of which corresponded to the agro-food sector.


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