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Rice wants nothing to do with cauliflower in US

It’s a bit of a food fight over minced cauliflower, as it’s becoming a trendy substitute for carbohydrates. But there’s controversy about what to call it. Cauliflower, the much maligned vegetable is making a comeback.

“Cauliflower is one of the hottest vegetables we sell today,” Green Giant Vice President Jordan Greenberg. "“At the end of the day, consumers want to eat healthier."

Regular old cauliflower is being transformed into all sorts of designer dishes. It can be barbecued, baked, stir-fried, and even shredded, where it’s turned into riced cauliflower. Shredded cauliflower has less than 15 percent of the carbs than in real rice.

A whole cauliflower has just 25 calories and it’s packed with nutrients, including lots of vitamin C, folate and fiber.

Now it’s latest incarnation is being shredded.

“Riced cauliflower — I mean, why even call it riced cauliflower? Matthew Sligar, a rice farmer said. “Could call it– bits of cauliflower or cauliflower crumbles. Secondly, when did ‘riced’ become a verb?”

And now rice farmers have Washington lobbyists and they are asking the Food and Drug Administration to define “rice” so not everyone can use the name.

It’s unclear if the FDA is going to redefine rice but the CDC has weighed in on the importance of cauliflower, ranking it among the top 30 powerhouse vegetables.

Source: cbslocal.com

Publication date: 8/11/2017


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