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Fruit and veggie bouquets a hit in AU

Choosing a dozen capsicums over roses may seem strange to some, but it is the creative idea one SA resident hopes can satisfy the heart — and a hungry stomach.

Adelaide Hills resident Vlada Kazimirchuk is the founder of Lunch Bunch, creating edible arrangements using local fruit and vegetables.

Having found a number of edible arrangements from Russia, she has since turned the idea into a viable business.

Having worked as an interior designer in Sydney for 16 years, Ms Kazimirchuk is a creative person by nature. She said creating edible arrangements offered another level of creativity and personal control often lacking in her previous profession.

From a bouquet of mushrooms to an arrangement with avocados, Ms Kazimirchuk cites a bouquet including dried fruits, chillies and biscuits as one of the more unusual requests.

When it comes to marketing fresh produce as a gift, Ms Kazimirchuk is not alone.

Riverland fruit packer P Costi and sons is trying to bring the fruit-giving custom to local shores by selling premium lines of citrus in gift boxes.

The packer's general manager, Helen Aggeletos, said the idea had proven to be an international success.

"We looked at some of our Asian markets, and for them the custom of giving fruit is an old custom and very sought after," she said. "We thought why not introduce it to the Australian public as well."

Ms Aggeletos said she hoped, much like cherries given at Christmas time, that the boxed fruit would show itself as a worthwhile venture.

"You can always go to the supermarket and buy fruit and give it as a gift, but we thought let's set up a nice box that is attractive to the public, and is specifically focused on gift giving."

"It is very strong in the Asian countries, and I hope in Australia it also takes off.


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