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Poland: Organic food is the fastest growing segment in the industry
According to Wiktor Mialkowski, a partner at Pro Business Solutions, "organic product sales in Poland are growing by 20% every year, and this is a long-term trend that has been recorded for the third or fourth year in a row." In fact, the organic food segment is the fastest growing out of all foods sold in stores.
Poles attach increasing importance to healthy eating, hence the rapidly growing popularity of organic food. According to the Ministry of Agriculture and Rural Development, the value of the national organic food market in 2017 may exceed 1 billion zloty (about 235 million Euro) for the first time.
According to the data quoted in the IMAS "Organic Food in Poland" report, organic food accounts for about 0.5% of the food market. For comparison, in Western Europe, the share stands at 2-8%.
In this sense, it is interesting to compare the purchasing power. Germans earn four times as much as the average Pole, but spend twenty times as much on organic food, which clearly confirms the huge potential of the market and the fact that it will continue to grow.
According to the report of the International Federation of Organic Farming IFOAM, in 2015 the value of the global organic food market exceeded 60 billion Euro, of which over € 26 billion corresponded to Europe.
The report of the Swiss Institute for Organic Farming Research FiBL indicates that in 2014 the average German spent 97 Euro, and the average Swiss over 220 Euro. In Poland, the average consumer spends 4 Euro. This amount will, however, gradually increase, especially as the availability of such products grows.
According to data from the Ministry of Agriculture, the number of organic producers has grown from 3.7 thousand in 2004 to 24.2 thousand in 2016. Most of them are in the Warmia-Mazury, Podlaskie, Zachodniopomorskie and Mazowieckie provinces. The number of organic farms has increased from 55 in 2004 to 562 in 2015. Organic foods can increasingly be bought at discount stores and supermarkets.
Publication date: 8/8/2017
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