Summer campaign promotes Chilean citrus to US consumers
WinCo Foods, a 116 supermarket chain based in Boise, ID, ran a social media instagram contest from July 7th to July 11th asking consumers to answer fill in the blank, “ When life gives you lemons, make ____________ !”
Their followers had a chance to win a USB Juicer Cup by commenting on their favourite way to use Chilean lemons. WinCo and the Chilean Citrus team promoted the company wide contest and sampled lemon mint infused water at a California WinCo as part of the event.
WinCo also posted Fruits from Chile “new” mason jar lemon meringue pie recipe youtube video the week of the promotion.
The team provided the social media contest entry forms and Chilean citrus recipes cards. Plus Chilean dancers, Lemon and Orange Mascots posed for photos and handed out Fruits from Chile Kids activity books.
The goal of the promotion was to create consumer awareness that Citrus is coming from Chile during the summer and early fall months. Chile’s citrus season runs June through October and is expected to export close to 250,000 tons of lemons, navels, clementines and mandarins this year.
For more information:
Steve Hattendorf
Fruits From Chile
Tel: +56 916 206 2855
www.fruitsfromchile.com