Chiquita has also launched stickers and sticker pouches for its bananas, which will be available in various independent retailers across the UK from the second week of the campaign.
The on-banana stickers will feature Despicable Me characters alongside the Chiquita branding, with the hope of building brand awareness among mums and millennials.
The sticker pouches will also target families, and will include collectable stickers of Despicable Me characters on the necks of banana bunches.
"This is the third time that we have run a high-profile summer campaign in London, which demonstrates our commitment to further building the Chiquita banana brand in the UK."
source: thogrocer.co.uk