Wonderful Halos, one of America's largest mandarin brands, was recently named mom’s No. 1 favorite healthy snack brand, according to a Brand Love study released by youth research firm Smarty Pants.
The annual kid and mom brand affinity study was conducted online among 8,125 households with children ages 6-12, examining 285 brands across more than 20 categories, including food, apparel, gaming and technology. Moms ranked Wonderful Halos as their No. 15 favorite brand overall, and among foods on the list, Halos was the only healthy snack brand in the top 20.
Halos attributes part of the ranking to its $30 million “Good Choice, Kid” advertising campaign which celebrated kids who make good and healthy choices with Wonderful Halos, which allowed the brand to expand its leadership in the market, half of all mandarin volume is now Halos.
For more information, please contact:
Chelsea Murzyn
Halos
Tel: +1 310 357 5226