Latest scan data reflects strong promotion of apples by US retailers

Mike Preacher, Director of Marketing for Domex Superfresh Growers®, explains in the accompanying video that U.S. retailers are doing a good job promoting apples this spring. In the four weeks leading up to April 16, the promotion of apples resulted in a 7% increase in pounds and 1.5% increase in dollars. Organic apple sales also continued to be strong, with a 17% volume increase and a 5% dollar increase. “We hope to see all retailers heavily promote apples through summer,” says Preacher. 

Data source is IRI/FreshLook.

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