Chile's exporting family companies have limited markets because of their scarce logistics. As a result, the US and Canada are their first options when allocating their products.
Among them, raspberries and blueberries stand out, as these fruits are very appreciated and consumed in the north of the continent. However, "the consumption of these Chilean fruits depends on their production," said Narciso Roldan, manager of Roagro Chile. That is why it is difficult to give an average export figure. Despite this, the company sells about 70% of its production to the American and Canadian market.
The company markets the Heritage or Meeker raspberry varieties, among others, which it buys from producers in the south of the country. It also markets Legacy, Duke, Oneal or Brightwell blueberry varieties that it also sources from producers in the area.
"The production volume is quite large and it is increasing. In the last year there were 250,000 kg of blueberries and 300,000 kg of raspberries," Roldan stated. Prices have allowed producers to have a $2-dollar return. "They are not bad, but we know that we would have more business opportunities and better results in Europe. That is our next goal, "said Roldan.
"The consumption of these fruits is increasing in Chile, you start to see them more in restaurants, supermarkets, etc.," says Roldan. In recent years, consumption of blueberries and raspberries has grown by 20%. "Previously, prices hindered consumption, but today they are more affordable," he said. Production prices range between 900 and 1,200 Chilean pesos, and consumer prices range between 2,200 an 2,700 Chilean pesos per kilo, depending on the time of year.
For more information:
Narciso Roldán
Roagro Chile
Telf.: +56 944 98 65 26