Whether it’s the type of variety or the brand name, certain types of produce sure have some adorable names. There are Cuties and Halo brands, there’s the nugget mandarin – and also the pixie Mandarin.
Pixies started out small – figuratively in the world of oranges. They are small and pale colored, but they make up for that in other ways. They’re completely seedless, for instance. “There is a record Ojai Pixie tangerine crop this year, with strong supplies available and good sizing,” said Joan Wickham of Sunkist Growers.
The pint-sized pixies are “exceptionally sweet”. Sunkist’s pixies are grown in the lush Ojai region of California. “Pixie tangerines are a special citrus variety that is only available this time of year – making it a great item for retailers to promote to generate seasonal excitement,” said Wickham.
Growers may find producing pixies challenging at times because it’s a heavy alternate bearer which grows a large crop of very small fruit and the next year could produce a limited crop of much larger fruit. Sunkist offers highly customizable display bins and other point of sale materials to educate consumers about specialty varieties like Ojai Pixies to prompt purchase.
For more information:
Joan Wickham
Sunkist Growers
Office: 661-290-8777