Esther Ritson-Elliott has taken over the reins of leadership at the California Prune Board’s European Headquarters in Market Harborough, assuming overall responsibility for all trade, research, HCP (Healthcare professionals), nutrition, product inclusion and consumer program activity across Europe.
After over 30 years of spearheading European marketing for the California Prune Board, Mark Dorman has retired and stepped down from his role. Ritson-Elliott’s succession as European Marketing Director represents a logical and seamless transition and the move has received the full backing of the US Board.
Donn Zea, Executive Director, California Prune Board and Esther Ritson-Elliott, European Marketing Director
Commenting on the appointment, Ritson-Elliott says, “Mark’s contribution to the California Prune industry has been immense and I feel privileged to have had the opportunity to work alongside him for so many years. I’m thrilled to be heading up the European marketing operations and am confident that we have a great team in place to build on Mark’s legacy. 2016/17 is looking to be an exciting year for California Prunes and never before has our product resonated so strongly with consumers and healthcare professionals.
“As category leaders, California Prunes will continue to fund credible research to underpin the health & nutritional benefits of prunes. At the same time, we are working with a broad range of brand ambassadors to promote the undisputed value of our superior quality prunes as a healthy and functional ingredient, ideally suited to a wide range of culinary creations and processed goods. Our focus will be on encouraging manufacturers to consider the opportunities for California Prunes outside of the traditional snacking aisle, recognizing their potential as a commercially viable and highly relevant ingredient for many other sectors of the retail environment.”
Contact:
Esther Ritson-Elliott
California Prune Board UK