Ready Pac Foods, Inc. CEO Tony Sarsam will focus on the drive for innovation in fresh foods as keynote speaker at this year’s United FreshMKT Conference, debuting Tuesday, June 13 at McCormick Place in Chicago. Hundreds of retailers, foodservice, fresh foods and produce executives are anticipated to participate in the conference, held the day before the United FreshMKT Expo opening.
Sarsam joined Ready Pac Foods in 2013 and has led the company to significant growth and profitability through his focus on expanding and evolving fresh prepared meals and driving operational excellence. Sarsam has focused the organization around a mission of Giving People the Freedom to Eat Healthier.
Ready Pac Foods recently announced an agreement to be acquired by Bonduelle, the world leader in vegetables, with products sold in 100 countries under multiple brand names. Sarsam will continue to lead Ready Pac Foods, reporting directly to Chairman and CEO Christophe Bonduelle, with the added perspective as part of a global company driving innovation in fresh foods.
Following Sarsam’s keynote address, attendees will dig into three specific keys to consumer success. Topics will include “Consumer Trends Shaping Food Today,” How Creative Companies Are Shaping Food Culture,” and How Retail/Foodservice Executives Can Spot Explosive Growth Opportunities.”
Throughout the afternoon, attendees can sample a wide array of new convenience fresh foods and snack items provided by innovative companies. The FreshMKT Conference will conclude with a look to the future from a Consumer Millennial panel sharing their expectations for the food industry of tomorrow.
On Wednesday and Thursday, June 14-15, the FreshMKT Expo brings exhibitors and attendees together to explore everything new and innovative in fresh foods and produce marketing and merchandising. The expo will feature several new destinations, including the new FreshMKT X-Change at the entrance to the expo providing a meeting place for colleagues who share common interests to connect and exchange perspectives on key industry issues such as organics, branding, product development and more.
Attendees will also have the opportunity to explore the world of organic produce by visiting exhibitors throughout the show on our Organic Trail, and viewing new products displayed at the new Organic Showcase.
Contact:
Mary Coppola
Tel: 202-303-3425