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Fewer visitors can mean more business at Fruit Logistica

Last year, Polish packaging company Famag, made the decision to move their stand from the top floor at Fruit Logistica and go 'underground' in the machinery section. This was a strategic decision because they decided that, instead of going for visitor numbers, they would rather focus on getting the 'right' visitors.


Grzegorz Karaś and Emilia Chuda from Famag.

Grzegorz Karaś from Famag said that they are very happy with the switch because now they get more of the people with experience who, while looking for machinery, are also often looking for packaging solutions. There might have been more visitors on the upper floors, but he calls them 'sugar visitors', people who are more focused on getting a piece of candy and taking a free bag. He said that they would prefer to have fewer visitors with more potential clients.


A rainbow of colours at the Famag booth.


"We decided to have a large picture of our nets at the stand, which are very colourful, to catch the attention of passing visitors. We had originally thought that our coloured netting was only interesting for European countries, but Fruit Logistica has made it clear that it is appealing to people all over the world. We have had interest from Mexico, Chile and Australia, to name a few. The world has become so small in the last few years that even things like logistics to far away destinations are not a problem -something I wouldn't even have dreamed of a few years ago. Fruit Logistica has enabled our company to develop and grow, this is the great thing about the event." said Grzegorz.



Netting is very popular for the Americas and Africa. Grzegor said he was pleasantly surprised by the interest from Africa, especially since they are so close to China. But, although they might be cheaper there, he said he thinks that it might be a quality issue.

Many countries have agreements with the EU which has also helped stimulate trade because buyers are not required to pay taxes and have lower regulations, making it much easier and less hassle to export from the EU than other countries. As a result, Famag has made agreements with companies from countries like South Africa.


Examples Novo-pack potato packaging for the Polish and Israeli market.


Famag offers a variety of different packaging solutions.

"A popular product is laminated films with mesh inside to make it a stronger product. It protects products from picking up the scents from the products next to them, but is also perforated allowing the product to breath. We print directly onto the film, which is very popular, and can be seen in almost every supermarket in the refrigerated areas." said Grzegorz.

An advantage of Novo-Pack™ is its compatibility with a majority of packing machines presently on the market, due to a wide range of forms and sizes.


Foil labels for fruits and vegetables.

Tray-less foil packaging, wrapped in a slightly thicker foil, has also been a trend in recent years throughout Europe. Packaging without trays helps save money and is better for the environment because it cuts down on waste. 



"Whenever I am looking for trends in Europe and to learn more about what is coming, I look to the Scandinavian market and see what is there. They really are the trendsetters for the rest of Europe. We have noticed that packaging in Scandinavia is more sophisticated and more elegant, I think that this is because they are a small country so customers want to have better quality products and the packaging plays an important role." said Grzegorz.

"More and more customers are leaning towards modern packaging with an old world feel, with things like wooden crates printed on the foil, looking distressed. The trend for smaller packaging still continues and I think that sizes will continue to get smaller, trays will be eliminated and that foil will become the most common type of packaging."

For more information:
Grzegorz Karaś
FAMAG
Phone: +48 65 573 11 64
Fax: +48 65 573 11 64
Email: export@famag.pl
www.famag.pl