G’s Group Spain presented all-new “ready to eat” celery at Fruit Attraction
Under the “Love Fresh” brand, G’s Group Spain will officially launch this all-new format next January when the new fresh cut facility is inaugurated in Torre Pacheco (Murcia).
However, the company wanted to take advantage of Fruit Attraction as a leading gathering place for the sector and spread awareness for “Love Fresh” among professionals.
“We have great hopes for the way “Love Fresh” will be welcomed in the market and that’s why we thought it would be best to launch this product at Fruit Attraction. We’re major celery producers and supply all of Europe with fresh cut products. We want celery to be present in consumers’ daily diet so we’re introducing a convenient single pack so people can eat it anytime,” said Jorge Reig, Director of the Fresh Product Division at G’s Group Spain.
The action has been reinforced through an original photography contest on social media using the hashtag #lovefreshattitude to find the most entertaining photo to promote a healthy lifestyle as is championed by the group.
www.gs-fresh.com/