The bad news is that, in Italy, the consumption of fresh vegetables is falling because sale volumes of fruit and vegetables decreased dramatically from 2010 to 2015. Only from 2014 to 2015 did they slightly increase by 0.1%.
In 2010 more than 3.8 million tons of fresh vegetables were sold in Italy, whereas last year 3.7 million tons were sold; (3.79 million tons in 2012 and 3.72 million tons in 2013).
Sales trend of fresh vegetables from 2010 to 2015. Data expressed in thousand tons. Click here to enlarge the graphic. (Graphic source: Ufficio Studi e Ricerche Fondosviluppo - Confcooperative on Euromonitor data)
According to Confcooperative analysis, all the vegetable categories were affected by this drop. Tomatoes - which are the most sold vegetable in Italy - have fallen by 6.4% in 5 years, while cauliflowers and broccoli have fallen 3.5%.
The trade of fresh vegetables in Italy is expected to decrease to 3.66% in 2020.
Plus, the trade of fresh vegetables is expected to fall drastically between 2017 and 2018, when sales of fresh vegetables will decrease by 20 thousand tons.
Expectations of sales of fresh vegetables in Italy from 2015 to 2020. Click here to enlarge the graphic. (Graphic source: Ufficio Studi e Ricerche Fondosviluppo - Confcooperative on Euromonitor data)
From the data of the latest Confcooperative report we learnt that most vegetables (82%) are sold unpackaged whereas only 12% are sold packaged.
Expectations of sales of fresh vegetables in Italy from 2015 to 2020. Click here to enlarge the graphic. (Graphic source: Ufficio Studi e Ricerche Fondosviluppo - Confcooperative on Euromonitor data)
From the data of the latest Confcooperative report we learnt that most vegetables (82%) are sold unpackaged whereas only 12% are sold packaged.