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Salad specialist Florette acquires beetroot supplier
As part of its strategy to increase its range of products, Florette UK & Ireland has concluded the purchase of Axgro Foods, a leading supplier of beetroot.
Axgro Foods produces cooked, pickled and flavoured beetroot products under both The Lincolnshire Beetroot Company and private label. The business will continue operating from its current Lincolnshire location, with further plans from the salad specialist to develop and invest in the business.
In recent years, the sale of beetroot and beetroot products has increased by 20% in the UK – largely due to its widely recognised health benefits and superfood status. A great source of iron and naturally occurring folic acid, beetroot also contains a variety of vitamins, minerals and antioxidants. And recent claims suggest that beetroot can be a contributor in helping to lower blood pressure and boost exercise performance.
Doug Robertson, managing director at Florette UK, said: “The acquisition of Axgro Foods Ltd. is part of our long term strategy to diversify our product portfolio and provide our customers with even more variety. Florette is no stranger to beetroot, a key component in our popular Superfood salad and we understand its multiple nutritional benefits and appeal to the health-conscious consumer.
“Axgro Foods is a grower based farmer group that shares similar business values to Florette UK & Ireland therefore, we are confident this new acquisition will be a good addition to the Florette portfolio. We would like to welcome Axgro Foods to the Florette family and look forward to continued growth together.”
Publication date: 8/2/2016
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