Organic tomato grower partners with organic seed breeder

Wholesum Harvest is a certified organic greenhouse grower which is demonstrating its commitment that organic agriculture should start with organic seed. They arrived at this decision through rigorous trialing of genetic material under multiple organic production systems and locations combined with a varietal selection process prioritizing flavor and quality. Wholesum will officially brand its tomato product with the ‘Vitalis Born, Wholesum Raised’ label indicating that the tomatoes that they market under their brand have been grown with organic seed.

Wholesum’s partner in this initiative, Vitalis Organic Seeds is a breeder and producer of certified organic vegetable varieties for the professional market. Together, the companies work in collaboration to identify the best varieties for Wholesum’s production systems and markets. Vitalis is able to communicate with its vegetable breeders traits that have been identified as uniquely required by organic growers. Ultimately, Vitalis can develop and choose varieties that Wholesum will brand and take to the organic marketplace. Both parties recognize that in order for organic agriculture to have a sustainable foundation, genetic diversity and integrity are required.

All Vitalis seed production, handling and breeding techniques are USDA NOP certified and compliant with COR (Canada) and SAGARPA (Mexico) standards. Vitalis only uses traditional breeding techniques and is committed to non-GMO breeding. The Vitalis vegetable variety portfolio is the largest certified organic vegetable assortment in North America, and is the result of empirical field observations and selection with organic growers in open field, tunnel and heated greenhouse production systems.

For more information:
www.wholesumharvest.com
www.vitalisorganic.com