A co-marketing partnership between The Mushroom Council and Cabot Creamery Cooperative will build awareness for the Council’s Blend model and Cabot’s award-winning cheese varieties. The Blend is a method of mixing finely diced mushrooms into proteins such as beef, turkey, lamb or pork to make hamburgers, meatloaf and meatballs. Retailers can use or modify Blend recipes for their meat, foodservice and deli departments. The Blend enables consumers to enjoy their favorite foods while reducing their intake of fats, sodium, cholesterol and calories, while adding a portion of produce. To add flavor and nutrients to dishes, Cabot Creamery offers many varieties of cheese including naturally-aged Cheddar, Muenster, Monterey Jack and more in bars, shreds, slices and spreads.
To promote The Blend, the Mushroom Council will feature Cabot’s Portobello Alpine Beef Burger. A Grilled Cheesy Portobello Caps with Turkey Sage recipe will also be featured on the Council’s consumer site. Both recipes will link back to Cabot’s website. Cabot Creamery will include the Council’s Blended Lasagna Roll Ups recipe using Cabot Legacy Alpine Cheddar and a Cheeseburger Pizza using Cabot Vermont Sharp cheese on their website. Both recipes will link back to the Council’s website.
“We are excited to work with the Mushroom Council,” explains Ian Orman, retail promotions and events manager for Cabot Creamery. “It is great to be able to provide our consumers with new usage ideas like The Blend.”
The Council is equally pleased with the partnership. “The Blend and Cabot’s cheese varieties add more flavor and nutrients to meals,” states Bart Minor, president of the Mushroom Council. “By cross marketing our products, we can reach new consumer groups that gain exposure to The Blend and many cheese varieties. It will help drive consumers to the dairy, meat and produce departments.”
The Mushroom Council and Cabot Creamery will amplify the co-marketing partnership by promoting through social media channels. For more information on The Blend, retailers can visit MushroomsAtRetail.com; for more information on Cabot Creamery’s extensive product line of cheese and dairy products, retailers can visit Cabot Creamery.
For more information:
Jill Netzel
+1 818 718 8084