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Comteck: accurate management of fresh produce

Ordering goods, fixing prices and controlling losses. These are the three difficulties in the fresh produce industry, and especially for fresh fruits and vegetables. The influence of the weather is considerable, so production volumes aren't stable. Fresh produce is dictated by locality, so it lacks standardisation. The market prices in first tier cities is unstable. There is no branding, so there is almost no costumer fidelity. Transport conditions are bad, there are losses in supply to stores. Even with these conditions, even with so many years of experience, the changing demands of costumers can keep you more than occupied. Be that what it may, are there solutions to connect the links, to create optimal circulation? 



"We created the first Chinese retail shop information system. With loss control you order goods, settle the price and effectively buy and deliver or process. You can also analyse sales data, stock data, etc. So it helps chain stores to specialise their management. This means the gains of the system are not only for the store, but for the whole chain of stores," explains Mrs. Wang Jieying from Comteck in Ningbo. 



Building an analysis system from sales data

Sales data is the easiest to obtain from a fresh produce chain store, but it is also very easy to overlook the value of that data. It is difficult to analyse the consumer habits from nearby shops based on experience alone. That's where an assisting platform and scientific analysing methods come in. "We are very aware of the uncertainty in the fresh produce industry, like the influence of the weather on production volumes. But in sales, chain stores can perform analyses on the sales data. This way they can estimate the customer demands and use more channels to increase or decrease the stock if necessary. They can also accurately adjust prices according to supply and demand."

Since ordering fresh products, stock management and delivery become more logical, the losses will be reduced. "In stock management, for example, the quality of fresh products depends on the environment. Storing conditions determine the selling phase and preservation time. Our system can clarify the stock situation and short-term demands. Managing personnel can use these two insights to protect the quality by reducing unnecessary movement of goods. Quality will be safeguarded more and losses will be fewer. 

Repeatability with profit modelling 
The goal of all fresh produce chain stores is to expand the sales volume and to preserve the profit. But consumer patterns differ by region, a problem that every expanding chain store needs to overcome. The profit modelling and business data of the X-SHOP system can help a store to solve these problems and realise a swift expansion of volumes. 

"Consumer preferences may differ by region, but basic data like quality standards, stratified standards and analysing methods are the same. If we keep in account sales on the spot and the fast delivery processing, we can collect realtime data of the business. This way we consolidate the management and practical experience. It helps new stores to make management accurate, like getting through bottleneck of low profit margins." 




tactical management + IT = fast and stable development
Experienced chain stores have abundant sales data. So is the system useful for start-ups? 

Mrs. Wang answers that "Comteck does not only provide technical support, but also services for strategy planning. In general, when we set up the system for the costumer, we also analyse the overall situation of the fresh produce industry and offer advise in terms of strategy. We teach the costumer how to use the system, but also why to use it."

Ningbo Comteck company 
Ningbo Comteck company was founded in 2011. It may be a young company, but it received the third price in the National Innovative Enterprises Competition. The company strives to provide business and the 'enterprise resource planning' management system for fresh produce retail chain stores. The system is not a traditional piece of software. It integrates the management software, the management platform and management inquiry to solve problems as a whole. The company has abundant experience in the field of fresh produce, retail sales and enterprise inquiries. "The fresh produce industry is supported by the government, as it is provided by common people. Many investments are made. So how to help the industry to further develop? We live in the era of big data and thanks to IT development. Data once neglected are valuable again. This is what we stand for. We merge the people's experience with IT and realise the transfer from individual experience to collective capability. We help chain stores to create accurate management and overcome the difficulties of the trade."

For more information about X-SHOP,

Mrs. Wang Jieying
Ningbo Comteck Company 
www.comteck.cn
Tel: (+86) 159 6808 1487 & (+86) 0574-8746 4502
Email: wangjieying@comteck.cn
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