TOMZ™ create locally grown year-round program

The new TOMZ™ Snacking Tomato product line has just been launched to meet the increasing demand for locally, regardless of the season. NatureFresh™ Farms expansion to Ohio is not only giving consumers in the mid-west a great tomato on the vine with its OhioRed™ tomatoes, its giving the company an opportunity to develop year-round programs that are focused on locally grown products.

“Our snacking tomato line has been expanding each year as we continue to bring new varieties to market. As a vertically integrated grower & marketer, we are able to maintain a greater level of quality in what we pick, pack, and ship to our customers”, said Matt Quiring, Retail Account Manager. “Our tomato growing philosophy allows us to produce a better quality product which ensures we are delivering an overall better eating experience for the consumer. By launching the TOMZ™ Snacking Tomato line, we are giving customers & consumers alike, a program that caters to all of their taste preferences with locally grown tomatoes, 12 months a year”, added Quiring. Family owned & managed NatureFresh™ Farms currently operates 130 acres in Leamington, ON and 15 acres in Delta, OH with 30 more acres in Ohio coming online by November.

"Creating a category wide brand like TOMZ™ that includes red, yellow, orange grape tomatoes as well as red cherry, sweet cocktail, and medley tomatoes enables NatureFresh™ to consistently market & promote locally grown, year-round, premium specialty tomatoes under one label. To group all snacking tomato types under one unique brand is a new concept that retailers are excited about. "

NatureFresh™ Farms unveiled the TOMZ™ Snacking Tomato Program recently at United Fresh in Chicago and was met with rave reviews. Visitors liked the color variations in the branding in keeping a consistent message on the label. "Building brand awareness across multiple varieties will help gain consumer confidence in a premium product that is grown locally year-round."

With recent Greenhouse Vegetable Awards for Best Cocktail Tomato & People’s Choice Award for Hottest Tomato, the launch of NatureFresh™’s new snacking tomato program shows the company’s commitment to developing premium products. Grown currently in Leamington, ON, production of all TOMZ™ items will shift to Delta, OH this fall to provide year-round availability. NatureFresh™ started shipping the new TOMZ™ brand snacking tomatoes to all of their retail partners the week of June 20th.

NatureFresh™ Farms’ new year-round production facility in Delta, OH will give the company 45 acres of locally grown specialty tomatoes, beefsteak tomatoes, and its very popular OhioRed™ TOV’s starting this upcoming winter. Phase 1 (15.30 acres) was completed in late 2015; Phase 2 (15.30 acres) & Phase 3 (15.30 acres) are now under construction and will be completed later this fall. By reducing food miles from Mexico, Central America, or overseas, NatureFresh™ TOMZ™ brand snacking tomatoes will give customers confidence in buying locally grown, consistently flavorful tomatoes year-round.

For more information, pleasevisitTo learn more about TOMZ™ Snacking Tomatoes, please visit naturefresh.ca.