Avocados From Mexico (AFM) is launching its first breakfast-focused campaign, the Avocado Breakfast Club, which leverages the back-to-school timeframe to provide busy moms with easy, nutritious and balanced breakfast solutions that include avocados.
“The breakfast market is a $65 billion industry and is projected to grow in value to $83 billion in the next eight years,” said Alvaro Luque, president and CEO at AFM. “With consumers’ increasing concern for nutrition, combined with hectic schedules, retailers have an opportunity to appeal to shoppers by offering more fresh options like Avocados From Mexico that work well for breakfast.”
Avocado Breakfast Club will be running from July 18 through August 30, 2016 when kids are getting ready to go back to school and adjust to a new routine. Studies show that students who eat breakfast have improved math scores, attendance, punctuality and decreased anxiety, depression and hyperactivity. So, as breakfast is extremely important for children, this campaign aims to inspire parents to incorporate fresh and nutritious choices, including avocados, into their family’s morning meal.
Contact:
Victoria Benz
Tel: (916) 774-‐9600