The fresh produce import/export company IG International Pvt. Ltd. (IG) has announced the launch of a new website: www.igkiwi.in & the mascot for IG Kiwi “Kiwo”, the website has been designed to facilitate the delivery of its international standard kiwis to the Indian markets. Its content has been geared to making the health benefits of the emerald super fruit available to all.Tarun Arora, Director of IG, explains they were conscious of the need to educate consumers. "We wanted to create a campaign that would highlight the health benefits of kiwifruit, and that is precisely the idea behind the brand IGKIWI: to help bring a change in consumer mentality and motivate them to include kiwifruit in their daily diet.”
In this sense, he highlights that the situation of kiwifruit in India has changed a lot over the past 10 to 12 years, as the product has gone from virtually unknown to imports currently totalling 160 to 200 tonnes per week, and this volume continues to increase massively. "Favorable factors for its rise in popularity include the fact that “its consumption is advised by doctors to people who are suffering from dengue fever, that it has that tangy flavour which Indians really like (along with some sweetness), and also that its shelf life is really good,” Arora added.
For its part, IG is able to guarantee the delivery of kiwifruits meeting the highest standards by dealing with very good suppliers, buying in bulk and packaging everything themselves. “We control our own supply chain, so we don’t depend on any third parties. We have already managed to establish a strong kiwi network and that is what makes me most excited about this new IGKIWI launch,” affirms Arora.
All in all, IG is able to offer superior quality, unmatched nutrition and the most affordable pricing in the fruit industry, so the IGKIWI brand is set to start a health revolution in the Indian fruit and kiwi markets by delivering kiwi affordability and accessibility to all. IGKIWI is calling it the “Kiwolution” and the company wants everyone to witness and be part of this health revolution with the launch of the website, to be held on 26 April 2016 at the Fresh Produce India, Hotel Trident, Mumbai.
For more information:Tarun Arora
IGInternational
Tel: +91-22-66272000
Mob: +91-9819248884
Fax: +91-22-66272084
email: tarunarora@iginternational.net
www.iginternational.net