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California chefs and consumers favor local ingredients

Chefs and diners care about the origin of their food. Locally grown produce ranked #3 in the National Restaurant Association’s “What’s Hot” 2016 Culinary Forecast; natural ingredients and farm/estate branded items followed closely at #5 and #13. So, as Fresh California Avocado season gears up, it’s no surprise that California Avocado fans in the restaurant kitchen and at the table are looking forward to avocado-packed menus throughout the spring and summer.



What makes Fresh California Avocados taste so delectable? California Avocados are grown in sun-kissed soil by seasoned growers who apply hand-grown care to deliver a consistently creamy avocado taste. Of the nearly 4,000 California Avocado growers, most run small, family farms. They walk the land, ensuring their Fresh California Avocados are always inspected, harvested and cared for by a knowledgeable grower that takes pride in the California quality pledge.

For more information about the Fresh California Avocado difference, visit CaliforniaAvocado.com/Foodservice. On the site, browse the Fresh California Avocado recipe database and serving suggestions, and find a variety of helpful resources – nutrition, selection, storage and handling information– for optimizing Fresh California Avocado usage.

For more information:
Ann Segerstrom
+1 415 922 6033
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