Grufesa launching new strawberry container for Easter

As explained by the manager of the company, Carlos Cumbreras, "with this new packaging format, strawberries are becoming yet another element to celebrate Easter;" a holiday which, in European countries, is linked to eggs and rabbits, symbols of fertility and resurrection.

"Being innovative with the design of our packaging is another way to attract the consumer, who, ultimately, will be surprised with the quality of our fruit." Easter special containers will be sold in a flow pack format and a container with lid in two versions: 250 and 500 grams.

During the campaign, Grufesa has introduced other innovative formats that highlight its focus on sustainability, with features such as see-through labelling.

One of the most important has been the special gift packaging called LOVE, which Grufesa decided to relaunch, creating an edition with some new characteristics. This packaging was launched coinciding with Valentine's Day, but was designed so that it could be purchased as a gift at any other time. Furthermore, Grufesa has prepared a range of packaging formats adapted to special celebrations, as well as others targeted at children intended to promote fruit consumption amongst them.