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Heritage Reserve Navel orange season returns
LoBue Citrus is happy to announce the return of its exclusive and exceptionally flavorful Heritage Reserve™ Navel Oranges for another season. Consumers can look forward to their arrival February 1st 2016 for a limited time at select retailers in the United States.
Judged by some of the most demanding palates with numerous years of taste testing experience, Heritage Reserve™ is widely acknowledged as one of the most flavorful navel oranges in the market and has continued to receive rave reviews from consumers, again and again.
Heritage Reserve™ Navel Oranges are grown exclusively in California’s earliest navel orange groves in the United States. Their continued success is sustained by their growth within a small sub-section of California’s renowned Central Valley citrus-growing region and decades old farming practices aimed at nurturing optimal flavor.
“We’re proud of introducing Heritage Reserve Navel Oranges to the market,” says Norm Gatineau, VP of Sales and Marketing at LoBue Citrus. “Their great flavor and distinguished legacy is the result of our growers’ commitment to sustainability and the innovative practices which have kept these original groves productive for over 100 years.”
Retailers participating in the Heritage Reserve navel program have shown solid category growth. The components such as high-graphic packaging, point of sale materials (POS) and merchandise bins all support the program.